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For French Cliché, CAHU invites Alexandre Benjamin Navet to paint on it’s MAMIE bag. This is how the story goes…

– The Love story

This love affair between Clémence Cahu and Alexandre Benjamin Navet started under a Palm tree in the South of France.

Their Tinder was named Jean-Pierre Blanc, founder of the famous french fashion festival “Le festival d’Hyères”.

Cupidon made magic when he introduced the young bag designer to the Design Parade price winner and illustrator . Their first collaboration  kicked off in  spring of 2019 at la Villa Noaille when Alexandre Benjamin Navet decided to paint on CAHU’s book cover.

Back to Paris, Alexandre regularly stopped by Clemence’s studio, for a coffee, to share ideas and draw… A few butterflies and sparkles later … These two creative minds have never stopped producing !

Naturally when French Cliché approached them another collaboration was born, CAHU had just created a unique piece the MAMIE bag in the CAHU collection. At the news, Alexandre Benjamin Navet, very excited about this prototype,  gathered his art material and painted on the PVC canvas and created a unique piece inspired from French Riviera scenes.

The Artist _________________________________

– Who is Alexandre Benjamin Navet ?

Alexandre Benjamin Navet is a multidisciplinary artist and art director currently living in Paris, France.

Artistic director, scenographer, designer … Alexandre-Benjamin Navet is a multiple artist –The little prince of contemporary drawing. His naïve, brightly colored line is most often a collection of ceramics staged in a theatrical setting.

“My first relationship with color was as a gift. I received a  box of pencil  very young that I instantly used  on the walls of my home. I was given this freedom to put touches, shades and hues … “.

In the summer of 2017, he won the Toulon Van Cleef & Arpels Grand Prix Design Parade with “Imajaghan, a living room”, a decor created alongside Paul Brissonnet, creating an environment of pure inspiration for dormant creators. in Paris, Alexandre Benjamin maintains a privileged relationship with the South, where he often goes to permeate his visual universe. Solar and iodized. Its powerful, pure, flat colors, a natural echo of Modern and the work of Henri Matisse. Volumes are simplified, modeled by strong contrasts of shadow and light.

Merging his imagination with the environment and architecture of the Museum of Decorative Arts, he draws in situ, with a sharp stroke and in a tonal chromatic range. With his oil pastels, he creates a fresco, an immersive decor featuring works.

Pencil, Japanese watercolors, oils and pastel are three of the artist’s main techniques, he expresses himself on paper as well as on a human scale, by the realisation of installations in situ, like those that he creates in residence at the Villa Noailles, or at Hermès Paris (Sèvres). Projects intensified by games of perspectives and troubling depths, which he continues to refine with his solo show “the collector’s salon”, presented on the occasion of the Design Parade Toulon 2011.

The Brand_____________________________________

– What is CAHU’s background?

Clémence Cahu takes elements from her past and inspiration from the present to create bags that are  beautiful and “pratique”, for today and tomorrow. 

Clemence first saw it when she was a little girl, playing in her family’s factory. A swathe of PVC fabric used to manufacture inflatables. She held it up to the light. Bright, shiny, smooth to the touch. Clemence took it home with her and made a pencil-case from it.  

Today, she combines the same PVC fabric with the finest cottons, and the world’s most sought-after leathers, to create iconic handbags and accessories.  

Bold lines and colors, an audacious association of contemporary and traditional, the Cahu range is unique in its aesthetic, and its design. 

Made from light, water-resistant and easy-to-maintain PVC, the volumes are deceptively generous, with long straps and ubiquitous easy access openings.  

A CAHU is conceived to use, to last, and to wow.

– What about Le MAMIE? 

The MAMIE is inspired by a shopping bag that used to belong to Clemence CAHU’s grandmother, Renée.

In French MAMIE means grandmother.

Born in 1925, Renée Cahu (Clémence’s grandmother) spent her entire life labouring alongside her husband on the family farm in Normandy.

Of simple but striking design, made of imitation leather, Renée acquired the bag on a market stall in the 1950’s.  

Mamie Renée adored the color of her market bag.

Groceries, nappies, clothes-pegs…Renée used and loved the sturdy bag on and around the farm everyday for 50 years.

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