Sonia Rykiel
Paris
For its 50th anniversary, Sonia Rykiel turned its flagship into a living celebration of the house. Studio Marant brought together the brand’s literary heritage and Sonia’s irreverent spirit. Artist Jaro Varga covered the Boulevard Saint-Germain façade with a giant expression wall, echoing the iconic in-store library. Guests became part of the artwork, writing and drawing directly onto it.
Titled Manifesto, the project explored writing, expression, and authorship as central themes, drawing inspiration from literature, the book as object, and the iconic Saint-Germain address. The invitation took the form of a red book : Manifesto, Chapter 1 conceived as an open call to creativity.
The evening combined scenography, performance, and live activation, including a bespoke performance by Corine.