Etam

For Christmas 2020, we built it around Noël Motel, a vintage Californian roadside hotel as narrative concept : over thirty artists, designers, and independent brands, across three formats: a dedicated e-shop, a visual set design, a live shopping experience on Instagram.

We developed the visual direction with artist Antoine Grulier, graphic designer Hortense Proust, and producer Julie Giorgetti. The selection: ceramics by Les Religieuses, tableware by Marion and Thomas Mailaender, illustrated books by Super Edition, customised spoons by Monette, embroidered amulets by Olive and the Pepper.