Parcours Saint-Germain
Paris
Parcours Saint-Germain has turned the neighbourhood’s galleries, institutions, and addresses into an open exhibition platform every year since 2000. For its 18th edition, built around the theme The Art of Form, Studio Marant co-directed the programme with Alice Gotheil.
Studio Marant brought a contemporary curatorial proposition into a neighbourhood built on the decorative arts, fashion, and the object. The Art of Form used Saint-Germain’s material history as a starting point to ask a question about contemporary creation.
Studio Marant ran the programme end to end: artist and venue selection, event identity rebranding, production, curatorial writing, press strategy. Deployed across thirty venues, from Giorgio Armani and Louis Vuitton to Café de Flore, placing works by emerging and established artists in storefronts, historic interiors, and public space.